Mobile responsive websites
Respond or die – sounds extreme, but the reality is mobile is now the main player, so if your site doesn’t adjust to suit the device it’s viewed on, you ARE losing money!
What does 'responsive website' mean?
Mobile responsive websites are basically websites that adapt to the size of the visitor’s device. The idea behind them is to give the best possible viewing experience for whatever device or browser the user visits your site from, without them having to resize the page manually.
More Mobile Traffic
According to Statista in 2018 over 52% of the internet is browsed on a mobile device which has increased from 0.7% in 2009.
This highlights how important it now is to have mobile-enabled pages on your website. Who wants to lose potentially over 50% of your traffic!
Faster Web pages
These are some of the mobile stats from the Google research done in 2016.
- 46% of consumers said that waiting for pages to load is the worst thing about online shopping
- Average load time for a mobile website is 19 second
- When comparing faster sites (5 second load time) to slower sites (19 second load time), the faster site had an average session time 70% longer and a 35% decrease in bounce rate.
- Mobile sites loading in 5 seconds earned almost double the revenue of those taking over 5 seconds.
Lower Bounce Rates
An optimised and responsive mobile website can decrease bounce rate according to Google research by 35%. The thinking behind this is if the user can view the site in the best possible resolution of their device they are more likely to be engaged rather than exit to go and find a site that is more easily viewed on their device.
Higher Conversion Rates
Lowering your bounce rate is a good start but what you really need to do is convert that lower bounce rate into customers. If a customer decides to buy from you or sign up to your mailing list or contact you for more information, they expect it to be a simple, easy process.
Improved Browsing Experience for Customers
If a visitor must zoom in, zoom out, rotate their device just to view your site, they will class that as a bad viewing experience and probably leave your site and not come back.
Research shows that 80% of people that find a website hard to use won’t return. Using a mobile responsive website will give a better browsing experience as standard and increase the chance of the user coming back to visit your site again.
Looking for a website that’s mobile responsive without you having to worry about it? Get in touch.
Looking for Dedicated Mobile Only Pages?
We can provide those too, Please contact us for more information